Tom Hanks warns against AI-powered ads using his likeness
“I had nothing to do with it,” the Castaway actress insisted.
Tom Hanks has spoken out against the media using AI-generated images without his consent. Over the weekend, the two-time Oscar nominee warned his followers on Instagram about a royal campaign that used artificial intelligence technology to make it look like he gave it his support.
“Watch out!!” he wrote alongside the video of the ad in question. “There is a video promoting the king’s plan and my own AI model. I have nothing to do with it.”
Tom first voiced his concerns about AI during an interview on Adam Buxton’s podcast earlier this year. He explained: “We saw this coming. “We saw that it would be possible to take zeros and characters on the computer and turn them into faces and characters. Since then, that number has only increased by a billion, and we see it everywhere.
“I can tell you that there are ongoing discussions with every guild, every company and every law firm to determine the legality of my face and voice – and that of everyone else. – being our intellectual property.”
The potential threat of AI technology is one of the main issues in Hollywood’s ongoing filmmaking and is part of the Joan Is Awful storyline, one of the final episodes of Netflix’s dystopian drama Black Mirror. AI is also affecting the music industry, after last year saw an increase in the technology to create “new” music by some singers.
In particular, an AI-generated “relationship” between Drake and The Weeknd was removed from the streaming service after it went viral in April. Hanks declined to share details of the ad, and it is not known who created it.
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The increasing availability of new AI tools can lead to individuals suggesting that this type of fraud will be a growing problem for celebrities, or in although everyone has a lot of online video content featuring their face and voice. AI technology is constantly evolving, and one of the most pressing issues facing filmmakers today is the extent to which theaters will be able to use AI to create content. the image of a movie star.
Speaking on the Adam Buxton Podcast earlier this year, Hanks said: “We saw this coming. We saw that it would be possible to take zeros and characters on the computer and turn them into faces and characters. Since then, that number has only increased by a billion, and we see it everywhere.
He added that although he is no longer in the accident, the technology is now available to allow him to appear in new films. “I can get a car tomorrow, that’s it, but the show can go on,” the star said. “Besides AI understanding and deep fakes, there’s nothing to tell you it’s not just me and me. It will also have a certain degree of quality. It’s certainly a technical challenge, but it’s also a legal challenge.
Tom Hanks is no stranger to AI
During the years of his work in Hollywood, Tom Hanks has already had contact with technological progress in various projects. In Polar Express for example, in addition to lending his voice, he also captures his character’s movements.
Next year, the actor will team up with director Robert Zemeckis for Here, the film here will revive his image thanks to this kind of equipment. Using a new AI technology called Metaphysic Live, the scene will change faces and actors in real time as they perform. And of course, the main difference is that everything will be done with the full consent of the actor, as happened with Harrison Ford recently in Indiana Jones and the Clock of Destiny.
Last year, Hanks appeared on Adam Buxton’s podcast, where he discussed the use of AI in the film and his experience with the technology. The actor admitted that he was sure that if he had an accident and was unable to act, his image would be used, so that he could continue to act even after his death:
Anyone can reinvent themselves at any time using AI or deep artificial intelligence technology. I might get the car tomorrow or so, but the show can go on. Apart from the AI’s understanding and depth, there’s nothing to tell you that it’s not just me and me. It will also have a certain degree of quality. It’s certainly a technical challenge, but it’s also a legal challenge.
This scene takes place in a room, showing different characters passing through the place, mixing the past, present and future. Hanks will be joined by Robin Wright, who is also reuniting with his director and co-star Forrest Gump. The cast also includes Paul Bettany, Kelly Reilly, Leslie Zemeckis, Michelle Dockery and Gwilym Lee.